(Note: This is not the proprietary software, it is for a potential Company/Licensee as a multi-year overview.)
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A vehicle is wrapped in a company-sponsored ad, such as, for example, the type of cars some sales associates drive for a company. Or, some are like race cars, but with only one ad and cannot be used for racing purposes. This program serves as a means for advertisers to GET advertising as a widespread practice. This incentive is mutually beneficial, as it also provides everyday Applicants with vehicles, upon eligibility, if selected.
Business Driveradvertising, LLC, or BDA, encompasses this Business Model, or core aspect of this business, by using BDA's simple proprietary software and a business program. Thus, the process is partially automated. Various demographic data evaluating members of the general public who are Applicants allow for selecting from such Applicants to drive ad-covered vehicles.
An Applicant is to pay for the Activation to the company that partners as a Licensee with BDA. With this being a national implementation, as an example, (Alaska and Hawaii are not eligible.) The cost of an Activation ($159.99 or $189.99) is multiplied by 240 eligible cities, times the number of Activations sold daily, for years. If selected by an advertiser, an Applicant drives a current-year model, ad-covered car, truck, van or SUV, or, receives monthly income. How and why do some companies allow Applicants to drive a new car or pay to allow them to drive their vehicle covered in an ad?
The answer is that it’s all in exchange for the vehicle serving as a moving billboard for the advertised product or service, wherever it goes: to the mall, to sporting events, to stores and more. It is also already a part of the promotional and advertising budget of reputable companies that wish to convey what they offer as sleek and attractive, vibrant and exciting.
The selected Applicant may drive a 2023 vehicle of this nature as their own for two- to five years, and pay only for the Activation, insurance and gas. In many cases, even maintenance of this new vehicle is covered!
