[Text on Back Windshield...]
"A Blind Man drives this van."
AMERICA LOVES VEHICLES
Advertising on ad-covered automobiles is revolutionizing advertising and is as effective as
pre-established methods such as billboards, direct mail and the internet.
*The number of personal vehicles on the road has increased 146% in the last 20 years. The related market research industry has grown to over $10 billion worldwide, where nearly a quarter of a million marketing jobs in the U.S. alone revolve around the collection and use of market research data.
A billboard is seen once, maybe twice, where the ad applied onto an ad-covered vehicle, which is viewed longer, more often, and the product message is better retained by the viewer’s eye. The fact that the product is readily retained is contained in an actual term in use known as “eye retention.”
A Global Positioning System, or GPS, is often placed in the vehicles for guidance, and sometimes, to collect a customized variety of specific information. The material that the ad consists of is a high-quality vinyl adhesive that is guaranteed not to damage the vehicle's paint when removed.
A number of industries are represented in the advertisers that stand behind each company to which an Applicant applies, including:
- High-end Consumer, Standard, and Industrial Goods
- Software
- Sporting Goods
- Telecommunications and Hand-Held Devices
- Entertainment
- The Gaming Industry and Video Games
Presently, between *122 million to 128 million Americans commute to work or are on the road each work day, This is so, despite factors such as elevated gas prices and economic downturns. On the road, 3.4 trillion miles are nonetheless driven annually, forming the backdrop for viewing these vehicles all year.
$9.4 billion dollars are spent collectively every year by vehicle manufacturers, as a part of their advertising budget to advertise their vehicles. This is accomplished through TV commercials, magazines, auto shows, auto conventions, race cars, trade shows, classified newspaper ads, ad-covered cars, trucks, vans and SUVs, the internet, and more.
*[beginning and end of statistics verified by the internet].
